“You Are a Badass” – Is Manifesting Money Real or Just Marketing?
Jen Sincero’s You Are a Badass at Making Money promises wealth through mindset and manifestation. But is it real transformation—or just clever marketing? Let’s break it down.
In a world flooded with self-help books and “get rich” Instagram reels, one title still holds strong in the bestseller charts:
👉 You Are a Badass at Making Money by Jen Sincero.
It's bold, cheeky, and wildly popular—especially with millennials and Gen Z looking for financial freedom without spreadsheets and suffering. At the heart of the book is a powerful promise: you can manifest money if you align your energy and mindset with wealth.
But here's the real question:
Is manifesting money real… or just really good marketing?
Let’s break it down.
What the Book Promises
Sincero, a former broke writer turned millionaire, teaches that your mindset around money determines your reality. She combines Law of Attraction principles with humorous storytelling and real-life exercises.
Her core beliefs:
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You attract what you believe.
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Money is energy.
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Scarcity thinking blocks abundance.
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Change your subconscious beliefs, and wealth will follow.
There are no budgets, investment tips, or 401(k) breakdowns here. Just a firm message:
“If you want to be rich, you have to believe you can be.”
What Is “Money Manifestation” Really?
The idea of manifesting money is rooted in the Law of Attraction — the belief that your thoughts and vibrations shape your reality.
According to this philosophy:
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If you think rich, act rich, and feel worthy of abundance, you attract money.
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If you think poor, fear money, or doubt your ability to earn, you repel it.
Sincero tells you to:
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Write love letters to money.
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Visualize having a wealthy life.
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Rewire old limiting beliefs from childhood (“money is evil,” “rich people are greedy,” etc.)
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Take “inspired action” that feels aligned, not forced.
What Actually Works (The Science Behind It)
Let’s be fair—Sincero isn’t entirely wrong. While manifesting might sound mystical, many of her ideas align with psychological and behavioral science:
1. Reticular Activating System (RAS)
Your brain focuses on what you tell it is important. If you start thinking about new income streams or money goals, your RAS filters out distractions and helps you spot opportunities.
Yes, thinking rich can change your behavior.
2. Subconscious Reprogramming
Many people inherit negative beliefs about money from family, school, or culture. If you believe making money is “selfish” or “hard,” you’ll sabotage yourself—consciously or not.
Affirmations, journaling, and visualizations (which Sincero recommends) are actually CBT-based (Cognitive Behavioral Therapy) tools to rewire those beliefs.
There’s power in shifting your money mindset.
3. Confidence Creates Results
When you believe you can succeed, you’re more likely to:
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Pitch your services
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Raise your prices
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Apply for better jobs
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Try new income ideas
This "placebo effect" works because belief changes behavior, and behavior changes results.
Sincero’s “act as if” advice is psychologically valid.
Where It Falls Apart
Still, there’s a fine line between empowerment and illusion. Here’s where You Are a Badass starts sounding more like marketing than mindset science:
1. Ignoring Real-World Barriers
Not everyone is broke because of limiting beliefs. Many are struggling due to:
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Student debt
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Systemic inequality
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Job market limitations
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Single parenthood, disability, or medical expenses
Sincero’s advice often over-simplifies reality, implying that anyone can get rich by just “believing harder.”
Mindset alone isn’t enough without tools, access, and education.
2. Too Much Woo, Too Little Strategy
There are very few tangible money tactics in the book. No:
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Budgeting plans
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Investment basics
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Credit repair guides
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Business frameworks
For someone seriously trying to build wealth, mindset is only part of the journey. You also need financial literacy.
"Manifest it" is not a strategy.
3. Toxic Positivity?
The constant push to “just vibe higher” can invalidate real emotions like fear, stress, or anxiety around money.
While optimism is powerful, ignoring negative emotions can backfire and leave people feeling worse when manifestation doesn’t work out.
Sometimes you need a plan, not just positivity.
So, Is Manifesting Money Real?
Partially.
Here’s the honest answer:
✔️ YES – If:
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You’re using manifestation to boost confidence, awareness, and action.
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You pair it with actual money habits like saving, investing, or learning skills.
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You take real-world steps toward your goals.
❌ NO – If:
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You expect money to appear without changing your behavior.
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You ignore practical steps like budgeting or debt management.
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You believe you're "bad at money" and try to manifest your way out without changing anything.
Real-Life Reflection
Let’s say you read Sincero’s book and feel fired up. You start visualizing your dream income, writing affirmations, and saying "yes" to new opportunities.
Great! Now, pair that with:
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A side hustle
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Learning digital skills
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Automating savings
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Fixing your credit score
Then you’ll see results.
Manifestation becomes real when it activates consistent action.
Final Verdict: Mindset Matters — But So Does Math
You Are a Badass at Making Money is a fantastic confidence-booster, especially for people who’ve never felt in control of their finances. Jen Sincero’s voice is relatable, funny, and inspiring.
But if you want to build real wealth, manifestation alone won’t cut it.
You need:
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A winning mindset
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Real financial knowledge
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A plan—and the grit to follow it
Use the book as your mindset foundation—but build the house with more bricks than belief.
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